Although 62% of Americans have no idea what a blog is, blog readership is up 58% in 2004 with 6 million Americans getting news and information through RSS aggregators.
RSS: Really Simple Syndication..or..Rich Site Summary..or..RDF Site Summary
RSS is a XML format for news and content syndication where headlines and links to the actual content are made available from blogs like What can it be? and this one.
After the publishing site creates an RSS file of its content, other Web sites may use the headline feed, and the content can be read with a standard Web browser or by specialized RSS viewers. By selecting your special interest XML feeds, you are kept up-to-date on valuable news and views...plus...you have the ability to interact with the source blog to state your perceptions and co-create with the author and other blog subscribers.
BusinessWeek reports (in their cover story for May 2, 2005) that Blogs Will Change Your Business. Your customers and rivals are figuring blogs out. Their advice: Catch up...or catch you later. Go to Story
With 9 million blogs out there and 40,000 new ones popping up every day, there is a bunch of new information being created and distributed. Isn't it time that you hopped on board the blog bandwagon?
John G. Agno, certified executive & business coach, www.CoachedtoSuccess.com