Gain Favorable Attention

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Gain Favorable Attention

People distrust salespeople. They have built-in detectors to tune out sales pitches. And once the sales pitch detector goes off, information flow stops.

When you hope to gain the favorable attention of another person, consider stating your intention up-front. The more direct you are in stating your intention, the more likely you will be able to experience an authentic conversation where each party shares what's important to them.

To 'sell' your idea, product or service, you must pass the ACID test:

A. Gain favorable Attention,
C. Inspire Confidence,
I. Build Interest to where
D. Desire surfaces.

When 'desire' surfaces, the other person takes the lead in the conversation while you begin to provide the evidence necessary to justify the transaction.

Robert Louis Stevenson said, "Everyone sells something to live."