Seeing ourselves clearly does many things:
• It allows us to control impulses and select the most appropriate behaviors.
• It shows us how to avoid reacting in negative and potentially self-limiting ways.
• Knowing our strengths and limitations makes us more understanding of others.
• Gaining an understanding of issues reduces conflict in ourselves and in others.
Being aware of the affect of your personality and default behavior on prospective customers helps you to engineer a better communication and selling environment.Robert Louis Stevenson said, "Everyone lives by selling something." Yet, most people don’t understand the sales process and their part within it. Business owners constantly worry about the selling function and how it affects their ability to manage the firm’s cash flow.
Over the years, I have discovered success is powered by three things: know-how, reputation and a network of contacts.
That's it. That's the secret.
The formula for success = your human capital (what you know) times your social capital (who you know) times your reputation (who trusts you).
You can take away all my money and even my customer list, but if I can keep my smarts, my business relationships and reputation, I'll get it all back and then some. Having knowledge, social capital and trust is the ultimate security blanket in good times and bad.
Today's economic climate is an excellent time to reach new prospective customers and build better relationships with your present customers.