Business leaders are discovering the best way to keep customers is by directly communicating with them utilizing Weblogs or 'blogs' over the Internet.
Cultivating broad and deep relationships with existing customers allows you to maintain their trust and loyalty. But communicating and collaborating well doesn't have to drain your energy and creativity by spending extended hours engaging in regional and global telephone conferences and exchanging many email messages. Using new technology, like blogs, can allow business executives to show and tell customers and colleagues in other parts of the country and the world what you are working on without having to be present.
The Web has become deeply embedded in our daily lives, for business and pleasure.
There's growing anecdotal evidence about the grassroots impact blogs can have on sales for companies, especially small businesses. Blogs offer a personal touch to the Web by becoming our guides to a content-saturated world. Blogging by business leaders allows them to create an interactive conversation with customers and potential customers on subjects of mutual interest.
Engaging in straight talk with those who lead business is a rare occurrence. "CEO disease" is a term used to describe the isolation that envelops a leader when subordinates become reluctant to disclose bad news or worst-case scenarios that might trigger a shoot-the-messenger response. Click here to learn how some c-level executives are working to overcome CEO disease.