Not Clicking

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Leadership

PERSONAL COACHING
Leadership onboarding coaching helps the executive adapt to the employer's culture, create rapport with their team and develop productive ways to achieve necessary goals.
SELF ASSESSMENT CENTER
Leadership skills and style testing. Know how you motivate and coach people to gain success at work and in life.
SELF-COACHING RESOURCES
Effective leaders keep up-to-date with effective self-coaching.
WHAT IS LEADERSHIP?
Leadership is an interactive conversation that pulls people toward becoming comfortable with the language of personal responsibility and commitment.
LEADERSHIP TIPS
“The crux of leadership development that works is self-directed learning: intentionally developing or strengthening an aspect of who you are or who you want to be, or both.” Primal Leadership by Daniel Goleman, Richard Boyatzis & Annie McKee (Harvard Business School Press)

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Not Clicking

The truth about online ads is that precious few people actually click on them.

And the percentage of people who respond to common "banner ads" is shrinking steadily. Click-through rates have been declining for years. The novelty of Web ads that helped fuel higher responses in the beginning has worn off as online marketing hit the mainstream.

The so-called click-through rate for those ads on major Web destinations such as Yahoo!, Microsoft and AOL declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages.

To some extent, declining click rates reflect how Web users are getting numb to the least sophisticated Web come-ons. That's bad news for advertisers.