Mobile Phones and the Internet

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Mobile Phones and the Internet

Considering 41.9 million people accessed the Internet from a mobile device in November 2008 alone, many involved in the industry say the time has come for small businesses to get in the game.

"A good mobile site serves a purpose, answers a question or fulfills a need--and they do it quickly," says Jim Shilale, vice president of U.S. business development for 2ergo Group PLC, a U.K. company that designs, hosts and manages mobile-Web sites for other companies. Here is an example of one of mine: www.CoachedtoSuccess.mobi

Visitors to the mobile Web are likely to be traveling on business, commuting to work or driving through an unfamiliar town. Therefore, a restaurant with a mobile-Web site that includes an easily viewable menu, driving directions and a link to make reservations might have an advantage over one that hasn't invested in a phone-friendly Internet site.

For small businesses that decide to pursue the mobile Web, there are several ways to proceed. Options include adding a cellphone-compatible subpage to an existing Web site, buying a new domain name and starting a new site or transforming an existing site into one that can be viewed on either a PC or cellphone.

People viewing Web sites on cellphones are typically in a rush and dealing with slow wireless connections, so mobile sites that require little to download have the best chance of holding users' attentions. To the end, graphics should be kept to a minimum or eliminated altogether, as should links. Cellphone users don't want to click on link after link and wait for new pages to load.