R.L Polk tells us that the average length of car ownership in the U.S. is up 24% since 2002. Some 64% of people plan to keep their current car longer because of the recession.
Big 3 Leadership Blind Spot Led to Marketshare Erosion
Motor vehicle production now makes up less than 2% of U.S. gross domestic product versus as much as 5% in the early 1970s when the Japanese began to assemble automobiles here in the U.S.
When Honda began to assemble cars in North America their product quality was not very good...yet, Honda leadership focused on building a quality product. Over time, Honda did just that.
Today, the leadership at Ford Motor is now starting to focus on quality and plans to build market share as consumers perceive the improved styling, design and quality improvements of the Ford brand. Specifically, Ford expects to claim 25% of the expected marketshare losses of GM and Chrysler.
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