As the global economy continues to limp along and credit markets remain tight, a growing number of individuals and businesses are resorting to barter as a way to secure goods and services, move excess inventory and attract new customers without laying out precious cash.
The popularity of cashless deals tends be countercyclical to overall economic conditions, fading when times are good and growing when things are bad. But with some economists saying that the recent recession was so deep and long-lasting that it is likely to spur an extended period of frugality, bartering activities in the U.S. will probably persist and flourish well after economic growth resumes.
Business-to-consumer bartering is often used as a promotional tool with unpaid volunteer "buzz agents" talking up products and services to friends, acquaintances, and even total strangers in exchange for perks and gifts. These buzz agents are encouraged to spread the word via chat rooms, blogs, tweets and other consumer-driven media as well as through face-to-face contact.
When it comes to business-to-business barter, there are two types of deals: retail barter, which involves small and medium-size companies swapping goods and services via trade exchanges; and corporate barter, which involves large companies trading either directly with each other or through corporate barter companies.
It should be noted that the Internal Revenue Service (IRS) has clear-cut guidelines regarding barter, which are detailed on its Web site. Essentially, the IRS treats barter income as equivalent to cash income, so executives and consumers should keep careful records of barter deals.
Source: The Wall Street Journal, January 25, 2010