In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve―and your competition. Each chapter provides specific examples for effective communication and engagement. “It’s a crowded, competitive marketplace out there,” adds co-author Jeremy Goldman. “Getting to Like will help you stand out, make your voice heard to take those crucial steps toward future-proofing your career.”
People are looking for you and you don’t realize it.
When it comes to searching for job candidates, companies primarily use Google and LinkedIn instead of job boards or talent databases.
Furthermore, many companies are even requiring that new applications be screened using Google. If the first page of your Google search results isn’t impressive, hiring managers may not even glance at your application.
While we love LinkedIn, we’ve been proponents of using Twitter for personal branding for years. If you’re looking to build your personal brand via Twitter, your bio is a great place to start. Just like in real life, portraying yourself as upbeat and optimistic will attract more followers.
As you follow more and more people and send out your first tweets, people will see your activity and follow you.
Creating a Twitter list is fairly simple. Simply go to https://twitter.com/lists and then click on “create new list.”
One of the key ways to build up your presence is to make sure that you find the time to actually engage with people.